Environmental, economic and sustainability challenges of continuously increasing energy consumption are present all over the world. Meeting the challenges requires crossindustry cooperation and the means for consumers to influence their energy consumption in terms of the quantity and type of energy consumed. The SEAS project will address the problem of inefficient and unsustainable energy consumption, which is due to a lack of sufficient means to control, monitor, estimate and adapt the energy use of systems versus the dynamic use situations and circumstances influencing the energy use. The objective of the SEAS project is to enable energy, ICT and automation systems to collaborate at consumption sites, and to introduce dynamic and refined ICT‐based solutions to control, monitor and estimate energy consumption. An additional aim is to explore business models and solutions that will enable energy market participants to incorporate micro‐grid environments and active customers.